Primadonna x Anne Curtis Launch

The Fashion Show

styled by some of the very awesome bloggers!

and after taking the runway the models took their Primadonna Barbie-like-package boxes for some photo opportunity. I must say that I really like that gimmick. 

and of course, 

the part which everyone has been eagerly waiting for, the revelation of Primadonna's newest brand endorser and its no less than...

The People's Asia's National Sweatheart...

Philippine Princess of all Media...

 Half Filipino and Half Australian...

 Actress...

Host...

Product Endorser....

 CERTIFIED Recording Artist... 

and CERTIFIED BOX OFFICE QUEEN,

the #1 Filipina Celebrity with the most number of Twitter followers, reaching to 2 Million plus...

Anne Curtis!

as soon as she was revealed as the newest brand endorser of Primadonna, Anne was interviewed by the very fabulous and lovely host, Ms. Divine Lee in her Versace x H&M MBD. And later on, they both co-hosted the event which made it even more exciting and just full of fun and fabulous-ity!

Ms. D and Anne took a quick roam around the whole venue where Primadonna shoe-tracks are located and some of the fabulous gimmicks like the p.c. area where everyone can go LIKE the Primadonna Facebook Page. The area where the big shoes where located for the photo gimmick and of course the big doll-package-like boxes.

Primadonna had picked some of the wonderful attendees who won some awesome prizes for being the best representation of their new shoe-collection.

some of Primadonna's awesome collection pieces...

this one would have to be my favorite among the many I've fallen in love with.

Spotted:

Erwann Huessaff

actually Charina Sarte was that girl in lime green suede Louboutin pumps beside.

 LJ Reyes & Paulo Avelino

Miss Divine Lee

Ms. D, at some point of the program while she was roaming around hosting, interviewed me and she announced that she like my Kenzo coat. Thanks Ms. D, it meant so much to me. =)

Anne Curtis!

Bloggers Alert!

 Lissa Kahayon

Vern Enciso

Kaye Awatin

(photo taken from TheStyleFlux)

Vergil Chua

(photo taken from rightontheverge)

with some of my new found, co-blogger friends! Saya!

(thanks to rightontheverge for this photo.)

PRIMADONNA  X  ANNE CURTIS
Launch of New Shoe-Collection 
& Newest Brand Endorser
Makati Shangri-La

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Primadonna

AnneBisyosa!

ANNE CURTIS-SMITH is definitely one of the brightest shining local stars in our country today.
And yes! I mean shining star to the highest level. Need I give proofs to this very vivid truth? I didn't think so, too. And mind you, she is literally everywhere you go. If only EDSA is up for a new name, it would most definitely be named after her for countless reasons and one would be not only does she dominate it with her stationary billboards but also moving ones (back of public vehicles especially buses), literally circulating the whole stretch of EDSA. I am sure that you would agree with me if I'd say Anne Curtis is definitely the best example of a successful person. But what makes her more interesting and admiring is that despite of all the success coming her way, she is never complacent. Anne Curtis is not going to stop achieving all her dreams until they all come true, one after the other. Another dream of her's that she's been crazily excited to do is to release an Album, not a photo album but a record album. And yes! she has released her album entitled "AnneBisyosa" and in a matter of weeks time it has already reached its Gold status. Crazy! I know. 


AnneBisyosa Album was launched on the kick off of its Mall Tour in Glorietta Mall, Ayala Center Makati. 


As soon I learned about it, I immediately blocked the day off to witness the event. I was confident it will be fun and so exciting. Ayala Malls in Makati are my comfort malls. I have seen a lot of performers took center stage but only Anne Curtis took Glorietta Activity Center on a higher level. The venue was so jump-packed; people are excitedly screaming for her. I was so overwhelmed that for a moment I thought I was Anne and people are screaming for me. Anne was wearing a very stunning 3-layered-fringe-royal-blue-dress...amazing!


I remember that she kept on expressing how nervous she was feeling that time. In fair, I would have not known it if she never said so. Her numbers were so awesome, as if she was performing like a real professional singer. 


She also took the opportunity to promote her then upcoming film, which by the way is now the highest grossing film of all time in the history of movies in the Philippines - No Other Woman. 


At one point she was down on her knees and couldn't help but got teary. She cried before the many screaming people who came to support her and she admitted it was because of overwhelming joy and nervousness. 


After her mini concert she took a quick retouch and proceeded to a fast interview with Mo Twister, then she was so game to sign all the albums purchased at the venue. I went to fall in the line, waited patiently for my turn and all I could remember was how nervous and excited I was. 


My turn came up. She smiled at me and had a little chat. I took some of her pictures and she was just so stunningly beautiful and sweet. Her energy was just so positive. 


Congratulations AnneBisyosa, Anne Curtis-Smith!